Style Guide

Amid the whirlwind of wedding planning — the venue, the guest list, the catering, the flowers — the groom’s suit and the wedding party’s outfits can easily become an afterthought, left until surprisingly late. Yet leaving tailoring too late is one of the most common and most avoidable wedding-planning mistakes, and one that can cause […]

There is something about the turn of the year that makes us want to improve — to set intentions, build better habits, and become a slightly better version of ourselves. And among the resolutions people make, one of the most rewarding, achievable, and genuinely life-improving is often overlooked: finally dressing your best. Improving how you […]

In the world of work, few dress codes carry as much weight — or cause as much uncertainty — as “business professional.” It is the standard in law firms, banks, finance, consulting, corporate boardrooms, and any environment where formality, credibility, and authority matter. Getting it right signals competence and seriousness; getting it wrong can undermine […]

Here is a truth that transforms how you think about clothing: there is no single “best” way to dress — there is only the best way to dress for you. The styles, cuts, and proportions that flatter a tall, slim man are different from those that flatter a shorter, broader one. Dressing well is not […]

Knitwear is one of the most versatile and underused tools in a man’s wardrobe. A well-chosen jumper or cardigan adds warmth, texture, and depth to an outfit; bridges the gap between formal and casual; and — crucially — enables layering, one of the most stylish and practical skills in dressing well. Yet many men own […]

Starting your career is exciting — and, when it comes to what to wear, more than a little daunting. Suddenly you need to look professional, polished, and credible, often for the first time in your life, and usually without much guidance or a large budget. Which suit should you buy first? How many do you […]

Two suits can look almost identical on the hanger — similar colour, similar cut, similar price on the tag. Yet one is genuinely well made, built to fit beautifully and last for years, while the other is cheaply constructed and will lose its shape within a season. To the untrained eye, they are indistinguishable. To […]

Two men can wear the exact same suit, in the exact same fabric, tailored to the exact same standard — and one will look radiant while the other looks slightly washed out. The difference is not the suit. It is how the colour interacts with their individual complexion, hair, and eyes. Choosing colours that flatter […]

For the frequent business traveller, dressing well on the road presents a unique challenge. You need to look sharp in meetings, boardrooms, and dinners — often across several days and multiple engagements — while packing light enough to move efficiently, and arriving with your clothes looking crisp rather than crushed. Done badly, business travel means […]

Of all the guests at a wedding, few have a more significant role — or feel more pressure to look right — than the mother of the bride and the mother of the groom. It is a proud, emotional, and important day, and these mothers are photographed extensively, seated prominently, and, quite rightly, want to […]

There is a particular kind of occasion that many men find genuinely puzzling: the formal daytime event. We understand black tie for the evening and suits for business — but the races, a formal summer wedding, a garden party at a grand venue, or a day at a prestigious racing meeting call for something different, […]

Attending a funeral is never easy, and at such a difficult and emotional time, questions about what to wear can feel both trivial and stressful. Yet dressing appropriately is one of the simplest and most meaningful ways to show respect — for the person who has passed, for their family, and for the solemnity of […]