Who
we are
Established in 2008, The Alex Fashion House has been a premier destination for high-quality, tailored fashion. Located at 560 Karon, Mueang Phuket District, Phuket 83000, we specialize in creating bespoke suits and other tailored garments for men, women, and children. With over 20,000 happy customers, we pride ourselves on our craftsmanship and attention to detail. Our Mission Our mission is to deliver exceptional, customized fashion experiences for our clients. We aim to enhance personal style with perfectly tailored clothing that combines timeless elegance with modern trends. Our Core Values Customer Satisfaction: We are committed to exceeding expectations, ensuring every client leaves our store with a garment they love. Quality Craftsmanship: Our skilled tailors use the finest materials and techniques to create unique, perfectly fitted garments. Integrity and Trust: We believe in honest communication, transparency, and building long-lasting relationships with our customers. Managed by Sam Niraula, we continue to grow as a trusted name in fashion, offering unparalleled tailoring services to suit every occasion.
Our
Mission
At The Alex Fashion House, our mission is to redefine the art of tailoring by creating garments that enhance your style and reflect your individuality. Since our inception in 2008, we have strived to make high-quality, custom-made clothing accessible to everyone, ensuring that each piece tells a story of elegance, craftsmanship, and personal expression. We believe that fashion should not just follow trends but should be an authentic representation of the wearer. We aim to provide our clients with clothing that fits their unique style, body, and personality. Whether it’s a classic suit for a business meeting, an elegant gown for a special occasion, or comfortable yet stylish attire for children, our tailored solutions are designed to make you look and feel your best. At the core of our mission is a commitment to quality. We meticulously source the finest fabrics and employ skilled artisans who craft each garment precisely and carefully. This dedication to excellence ensures that every item that leaves our store is not just a piece of clothing but a work of art.
Furthermore, we aim to build lasting relationships with our clients, treating each interaction with the care and attention it deserves. We listen to your needs, work closely through the design and fitting process, and ensure that the final product exceeds your expectations. Your satisfaction is our top priority, and we continuously strive to offer an unmatched level of service and craftsmanship. As we grow and evolve, we remain dedicated to our founding principles of quality, individuality, and customer satisfaction. The Alex Fashion House is not just a fashion destination but a space where your vision of style comes to life, where you can confidently express yourself through the perfect tailored fit.
What
We Do
At The Alex Fashion House, we specialize in creating high-quality, custom-tailored suits, tuxedos, and formalwear for men, women, and children. From weddings and corporate events to personal celebrations, we provide tailored solutions that are designed to fit perfectly and reflect your unique style. Our services include in-person professional measurements in Phuket, or at your hotel, and detailed guidance for self-measurements for clients around the world. We are committed to delivering exceptional craftsmanship, personalized service, and a perfect fit for every client.




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custom
tailoring
Welcome to The Alex Fashion House, your destination for high-quality tuxedos and custom tailoring for any occasion. Whether you're attending a wedding, formal event, or special celebration, we specialize in creating bespoke tuxedos that are tailored to fit you perfectly. We understand that finding the right tuxedo can be challenging, but with our personalized approach and expert tailoring services, we make the process seamless and enjoyable. From your first visit to our website to the moment your custom-tailored tuxedo arrives, we are committed to providing an exceptional shopping experience. At The Alex Fashion House, we offer a wide range of styles, colors, and sizes, combined with our custom tailoring services to ensure your tuxedo is crafted to your unique measurements and preferences. Look sharp, feel confident—experience the perfect fit, every time.





Latest Designs
for Men’s Shirts
Discover our exclusive collection of the latest men’s shirts, featuring modern designs, premium fabrics, and impeccable craftsmanship. From classic button-downs and tailored fits to contemporary prints and casual styles, our selection is crafted to suit every occasion. Whether you're dressing for a formal event, a business meeting, or a casual outing, our new arrivals offer something for every taste and preference. Explore sharp cuts, vibrant patterns, and versatile colors that will elevate your wardrobe and make a statement wherever you go.






Latest Designs
Men









New Arrivals
Showing 1–10 of 54 results
Latest Designs
for women's Shirts
Discover our exclusive collection of the latest women's shirts, featuring modern designs, premium fabrics, and impeccable craftsmanship. From classic button-downs and tailored fits to contemporary prints and casual styles, our selection is crafted to suit every occasion. Whether you're dressing for a formal event, a business meeting, or a casual outing, our new arrivals offer something for every taste and preference. Explore sharp cuts, vibrant patterns, and versatile colors that will elevate your wardrobe and make a statement wherever you go.






Latest Designs
for women's Blazers
Elevate your wardrobe with our latest collection of women’s blazers, featuring contemporary designs, luxurious fabrics, and a flawless fit. Whether you're looking for a classic tailored blazer for a professional setting or a chic, modern piece for a night out, our new arrivals cater to every style and occasion. Explore bold colors, elegant cuts, and unique details that seamlessly blend sophistication and versatility. Make a statement with blazers that are designed to empower and inspire confidence.






best sellers
GROOM'SKEEPER
Look sharp, feel confident
Welcome to The Alex Fashion House, your go-to destination for high-quality tuxedos for any occasion. Whether you're preparing for a wedding, formal event, or special celebration, we offer a stunning selection of tuxedos that are designed to make you look your best. We understand that choosing the perfect tuxedo can feel overwhelming, but we’re here to make the process simple, enjoyable, and seamless. From the moment you visit our website to the day your tuxedo arrives at your doorstep, our dedicated team ensures an exceptional shopping experience. The Alex Fashion House prides itself on offering a diverse range of tuxedo styles, colors, and sizes to fit your preferences and budget. Here, you’ll always look sharp and feel confident.
Picked By hand

Classic Silk Pocket Square
Features:
- Material: Premium cotton blend for a soft and comfortable feel.
- Design: Distinctive leaf pattern print, short sleeves, and

Classic Occasion Silk Bow Tie
Features:
- Material: 100% Silk for a luxurious feel and sheen.
- Design: Available in classic black and ivory colors, suitable

Floral Cotton Bow Tie
Features:
- Material: 100% Premium Cotton for a soft and lightweight feel.
- Design: Classic bow tie with an all-over floral

Bramner 7Cm Tie
Features:
- Material: Premium blend fabric for a refined and luxurious feel.
- Design: Contemporary patterns in a range of stylish
Wedding suits
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Pure wool navy smoking Vitale Barberis Canonico
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Pure wool hopsack blazer Vitale Barberis Canonico
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Shirt
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Green Women’s Tailored Competition Jacket
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Willow Overiszed Blazer
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Byron Wool Linen Suit Jacket
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Dinner Suit Jacket With Shawl Neck
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Men Long Cotton Coat 2023 Autumn Winter New Wool Blend Pure Color Casual Business Fashion Slim Windbreaker Jacket Men Clothing
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New Hopkins Luxury Half Canvas Suit Jacket
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Green Line Suit
What Our Customer Say
EXCELLENT Based on 281 reviews John E2025-05-26Verified Perfect Great service and quality from these brilliant folks.Was more than happy with the shirts and trousers made and for a fraction of the price back in the UKWill definitely return when back in Phuket Lorand F2025-05-25Verified Excellent Tailor in Karon – Quality, Service, and Convenience! I had a great experience at Alex Fashion House in Karon Beach. I initially went in just to have a look, and I ended up ordering two linen shirts, two linen shorts, and a full suit with a shirt. The quality of the fabric and craftsmanship is very good—they clearly know their trade.What stood out to me was how accommodating they were. I could only come in late in the evening, and they were always flexible with timing to make sure everything fit well. The fittings went smoothly, and the final result was solid—everything turned out just fine.If you're looking for a reliable bespoke tailor in Phuket, I highly recommend Alex Fashion House. Friendly service, good quality, and a smooth overall experience. MOUTON Y2025-05-16Verified Great experience I was delighted to meet Sam who was welcoming and good advice. I had been looking to make a costume for a long time and he patiently and effectively accompanied me with a quality product that I would wear for a long time. I invite you to visit him. He and his team speak good English. Explorer476127683342025-05-14Verified Tailor/ Karon We had an excellent experience at Alex Fashion house/ Karon. The craftsmanship is outstanding – Shirt fits perfectly and looks fantastic. The tailor was professional, attentive, and gave great advice on fabric and style. Everything was done on time and with great attention to detail. Kenneth F2025-05-11Verified Great Value, Great Service and Quality Bespoke Garments. This is our first visit to Phuket and came across The Alex Fashion House in Karon by pure chance. For many years now, I have wanted a Pink Jacket and tie similar to the one Rod Stewart wore in his video "Please". We went into the shop and were greeted by Raj. I showed him the "Please" video and he gave me a great price. Raj measured me up very professionally. We came back the following day and asked for the price for black trousers, again an excellent price so got measured and ordered them. I had 2 fittings and then ordered a black shirt. Came back for a final fitting and all good.From start to finish a very professional and welcoming experience. The price was unbelievably good. If you're in Karon, Phuket and want a tailored outfit (male or female) call into The Alex Fashion House. I promise you won't be disappointed.As you can see from the photos, I'm short and overweight and look nothing like Rod Stewart, but with my new outfit on, I sure feel like him!Thanks Raj for everything, 1st class all around. SandKC2025-05-06Verified Very professional tailor and efficient Very friendly tailors, Raj and Alex made us very welcome. Nothing was too much trouble, and came away with a lovely linen dress, fitted to my requirements. They also altered a linen top for me. Thank you so much. AlexanderMinsk2025-04-30Verified Unplanned but good buy) There was no shirt purchase in the vacation plans, but we happened to take a wrong turn and meet Alex. The store liked a certain model, but in the end, the choice of fabric was so large that it chose a different color. Also liked the summer linen shirt, so took two at once :) The fittings were the next night, and the shirts were ready in another. Good prices and quality, and very fast! Thank you! Вячеслав Ш2025-04-28Verified Everything liked: speed, quality and materials There was a need to lighten up quickly with a pair of pants for everyday wear.The boutique pleased an abundance of different materials, different shades, beautiful patterns. There was plenty to choose from.Also choose cut and substrate material.Dimensions are taken off right away, so the piece fits perfectly in shape (unlike shop options)At the same time, the price does not bite much - the cost is comparable to high-quality store pants.The speed was pleasing - very quickly everything was ready and fit perfectly. Boris o2025-04-22Verified Excellent tailor I never thought I'd make my own suit in Phuket! But apparently everything happens here! Great guys, sewn in 4 days, the choice of fabrics is impressive, there were a few fittings, sewn very well! Gaz L2025-04-22Verified Brilliant service, fitting perfection and great value If you want good service with some great personalities and professionalism then Alex Fashion House is a must. Handmade leather shoes are great and fit perfectly and the shirts at a great price of 1500B each really hit the mark and you won’t get a more personal perfect fit. Add a belt and tie to your choice of Taylored suit makes you feel like a million Bucks. Drop in and say Gday to these GREAT fellas.
EXCELLENT Based on 250 reviews Kyaw2025-05-27Trustindex verifies that the original source of the review is Google. Just an excellent place to get great value tailoring from friendly staff.much better value than those in the heart of town.i was delighted with my jacket for just $259.highly recommended. THE ALEX FSHION HOUSE. BSPOKE TAILOR. Clément LEGUY2025-05-26Trustindex verifies that the original source of the review is Google. Excellente boutique pour s’habiller élégamment. J’ai fait confectionner 3 chemises avec un complet veste et pantalon en laine Super’s 140 d’une qualité exceptionnelle. Le processus de cette confection est entièrement manuelle et s’est très bien passé très rapidement avec un premier essayage et ajustements un jour après la commande et les produits finis en 2 jours après. Le patron de cette boutique est particulièrement attentionné à toutes mes souhaits pour le modèle ou la coupe de chaque vêtement (chemises, veste et pantalon) et son associé est d’une gentillesse rare. Je recommande fortement cette boutique si vous passez des vacances à Phuket même une petite semaine vous pouvez vous habiller chichement avec un coût très intéressant. J’ai été ravi. Wendy Bomhals2025-05-20Trustindex verifies that the original source of the review is Google. Heel professionele kleermaker, we hebben twee mooie hemden op maat voor mijn man 😍 Je komt eerst kijken 👀 dan eens passen…en is het niet geheel naar wens dan vermaken ze het met de glimlach, tot het naar wens is! Wij bevelen deze kleermaker met plezier aan! 👌 Koen Govaert2025-05-19Trustindex verifies that the original source of the review is Google. Goeie service, prachtig afgewerkt en op tijd zoals afgesproken. Mooie prijs. Judith Tenvooren2025-05-19Trustindex verifies that the original source of the review is Google. We gingen eens kijken naar een kostuum... we werden zeer hartelijk ontvangen en de eigenaars hebben erg goed geholpen met de juiste kleuren te kiezen. Na het nauwkeurig meten van de maten mochten we de dag erna een voorlopige passing doen. En de dag nadien op 12u waren er 2 prachtige kostuums klaar. Prachtig afgewerkt met das en strik. En op zijn lichaam gegoten. Dank u wel voor de snelle bediening en de prachtig afgewerkte kleren. Als we terug in thailand zijn komen we zeker nog eens langs! Marie Zlataric2025-05-18Trustindex verifies that the original source of the review is Google. Sam is a your suit man at Alex fashion house, he is very good at his job, he has made us suits, shirt and jackets he is very professional and a very kind man he will deliver to your hotel and nothing is ever to heard for Sam thank you so much Sam or the top quality cloths that you made us we will be back Sam. Matt Cross2025-05-18Trustindex verifies that the original source of the review is Google. Have bought shirts, suits and pants from Alex fashion house each time i come to Phuket over the last 11 years. Great fit , professional service. Thanks Alex fashion house. Tomlin Appel2025-05-12Trustindex verifies that the original source of the review is Google. Arranged to have 2 pairs of trousers made plus some repairs to other trousers. Friendly professional service at an affordable price with care and attention to detail. I highly recommend having clothes made at this bespoke tailor- the Alex fashion house... Karen Finney2025-05-10Trustindex verifies that the original source of the review is Google. Visited Thailand for the first time in May this year. For many years my husband has wanted a pink jacket and tie as featured in the Rod Stewart video "Please". We went into the shop and were greeted by Raj. My husband shown Raj the video and we were given a great price. We picked the material and then got measured up very professionally. The following day we returned and got another great price for black trousers. After the second fitted, my husband ordered a black shirt. Came back for the third fitting all was perfect. The whole experience from start to finish was 1st class. The quality of the material and workmanship is excellent. Many thanks Raj for everything. Kenneth Finney2025-05-10Trustindex verifies that the original source of the review is Google. This is our first visit to Phuket and came across The Alex Fashion House in Karon by pure chance. For many years now, I have wanted a Pink Jacket and tie similar to the one Rod Stewart wore in his video "Please". We went into the shop and were greeted by Raj. I showed him the "Please" video and he gave me a great price. Raj measured me up very professionally. We came back the following day and asked for the price for black trousers, again an excellent price so got measured and ordered them. I had 2 fittings and then ordered a black shirt. Came back for a final fitting and all good. From start to finish a very professional and welcoming experience. The price was unbelievably good. If you're in Karon, Phuket and want a tailored outfit (male or female) call into The Alex Fashion House. I promise you won't be disappointed. As you can see from the photos, I'm short and overweight and look nothing like Rod Stewart, but with my new outfit on, I sure feel like him! Thanks Raj for everything, 1st class all around.